Satublog

[Video] Matt Cutts: What impact does server location have on rankings?

• Google looks at IP address of your web server now, rather then the TLD.
• Google tries to return the most relevant results to a person in a certain country.

[Video] Matt Cutts: How can I make sure Google reaches my deeper pages?

• One way you can make sure Google indexes deep links, is link to them on your root website.
• Prioritize links to have most important ones the most visible